Longchamp CSR

Art direction and design: Bruno Bernard
Illustrations: Vincent Godeau (Virginie Illustration)

Artistic direction and design of the Longchamp CSR 2024 report. The values of social and environmental responsibility have been in Longchamp’s DNA since its inception. The French luxury house wanted to demonstrate this this year through a strong illustration presence. Vincent Godeau’s refined yet warm style highlights the house’s policy of “fair and beautiful” objects, as well as its commitment to a more sustainable world.

The report was initially intended for digital production only, but its design was so well received that a printed version was created, with 500 copies printed. The vibrant digital colors were preserved through spot-color printing on exquisite Munken paper. The report has thus become an object of contemplation, its beauty an ambassador for the values of responsibility championed by the House.

In the age of AI and the all-virtual world, the success of this project demonstrates the value of craftsmanship and its ability to evoke emotion.

Download the report from the Longchamp website.