La grande savonnerie

Corporate typeface design for the visual identity of La Grande Savonnerie.

This young Marseille soap company raised up the name of an old and famous Marseille soap factory. They wanted to include in their visual identity a historical background, and also to show their concern for high quality production. We proposed to them the creation of a character based on various historical characters of the Belle Epoque style, and in particular Giraldon from Deberny & Peignot.

Two styles have been developed, with the aim of precisely meeting the needs of use. Thus the Medium is a small capitals version whose capitals are arranged slightly below the baseline. OpenType substitution sets automatically form the logo when composing the company name.

• Client: La Grande savonnerie
• Type design: Bruno Bernard
• Availability: exclusive typeface, not available